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Oatey SCS® Introduces New Look for Hercules Plumbing Products
Cleveland, Ohio - Oatey SCS is excited to announce the update of its Hercules-brand packaging. You will see the first new designs on store shelves any day, as we re-launch Hercules cements in distinctive, refreshed packaging.
The labels will incorporate several design updates, making each label more consistent and easier to read with larger fonts, bold design elements and bigger product names.
We are NOT changing the standard colors by which you’ve come to recognize our products. There will still be purple primers (and UnPurple too), yellow cleaners and orange CPVC cements. Also, we are NOT changing the formulas inside the can, so you will
enjoy the same performance you’ve come to expect even if the label looks different.
The biggest change you will see is the introduction of a new character on each label. Our new Hercules “mascot” is the
personification of the Hercules brand – tough, bold, futuristic, innovative and most of all, fun! “Hercules has always had its own personality, so we felt its packaging should share that same attitude,” said Dean Field, Global VP of Sales & Marketing.
You will see the new character first on solvent cements, then eventually on other products like our new MEGATAPE™ PTFE tape, MEGALOC® thread sealant, STA PUT ULTRA® putty tubs, GLUG® and other packaging. The Hercules logo remains on his shield, honoring its strong tradition of standing behind these quality products since 1915.
Promotional items are also in the works so get ready to show your Hercules pride with T-shirts, decals and other fun merchandising items available through your Hercules sales rep.
Based in Cleveland, Ohio, Oatey SCS® distributes an unmatched array of more than 6,000 plumbing products. Our stable of brands has built significant equity over the years and is leveraged to penetrate various market segments. Included are Hercules® plumbing chemicals, Cherne® underground and testing equipment, Dearborn® tubular and bath waste products, and Oatey® plumbing supplies.
Oatey Co. is the leading manufacturer of solvent cements, roof flashings, washing machine outlet boxes, air admittance valves, plumbing chemicals, wax bowl rings, and hundreds of other plumbing specialty products. Found in many residential and commercial applications,
Oatey products have earned the trust of both plumbing professionals and consumers since 1916. Oatey Co. operates a comprehensive global manufacturing and distribution network, backed by experienced and responsive technical service professionals. For more information, visit www.oatey.com or call (800) 321-9532.